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The Best Things to Buy in London

Have you spent months planning a trip to London? In all of your research on things to do and places to eat, you might not have thought about the best things to buy in London yet.

Finding a souvenir in one of the world’s most famous cities isn’t hard. Every attraction will have a gift shop. It’s highly likely you will walk through one on your London trip.

The Most Popular Things to Buy in London

In any big city you can find T-shirts, keychains, refrigerator magnets, snow globes and postcards. In London, popular iconic souvenirs include Big Ben figurines, small red busses, metal telephone boxes filled with bad tea bags, something from Harrods and umbrellas. In Central London, you will find countless trinkets displaying a Union Jack.

But, why not aim for something with a more local feel? Consider bringing home souvenirs from London that actual Londoners would typically buy or enjoy. Or souvenirs that are created by local artists?

After living in London for over a decade as an American married to an Englishman, I have had time to really explore and learn what the best things to buy in London can be.

The Best Things to Buy in London- Tea

Drinking tea all the time isn’t just a British stereotype. It’s what people do here. For real. All the time.

But, to be honest, most drink the very inexpensive brand PG tips or Yorkshire on a regular basis. You could grab a box of it here or go for something a little more royal and posh like tea from Fortnum & Mason

This iconic British luxury department store currently holds royal warrants from His Majesty the King and the Prince of Wales. Famous British chefs who rave about Fortnum and Mason include Nigella Lawson and Mary Berry. Charles Dickens was a fan too.

What’s great about choosing Fortnum and Mason tea is that you can find many of their popular products at World Duty Free in Gatwick and Heathrow airport. Keep this in mind in case you don’t have time on a short trip to London to go to the flagship store or satellite shops. 

It won’t necessarily be cheaper, but you can save it for last minute and not worry about finding room for it in your checked bag.

Buying a bone china teacup that was made in England is an option, but I always worry about an item so delicate breaking on a long international flight. However, online you can find many beautiful coffee and tea accessories. I have the tea timer and use it daily!

The ultimate Christmas gift from London you could send yourself or someone else is a Fortnum and Mason hamper. They rank really high on the Royal’s list too.

The Best Things to Buy in London- Sports

It’s not nearly as common for British people as it is for Americans to wear gear that displays their team’s colours or logo. But, they suit up for the match. Rather than a team jersey, most will likely have a scarf to throw around their neck so they can make sure their vocal cords are nice and warm when they need to chant for their team.

When I visited Madrid, I bought a Real Madrid hat after taking the stadium tour. You can take stadium tours in London also and grab some memorabilia when it ends.

Some that I suggest are:
Wembley Stadium Tour, see the England football team’s home turf
Tottenham
Chelsea FC Stadium Tour
Arsenal Stadium Tour
Tottenham Hotspur Stadium Tour
London Stadium Tour, the stadium built for the London 2012 Olympics and now home of West Ham United

The Best Things to Buy in London- Books

Depending on where you eat in London, you might be able to buy one of the restaurant’s or chef’s cookbooks.

Popular British Chefs and restaurants with books are:

Nigella Lawson

Jamie Oliver

Gordon Ramsay

Michel Roux

The Pie Room by Calum Franklin (the ‘Pie King’)

Best Things to Buy in London- Travel Gifts

The ultimate gift store for travel lovers in London is Stanfords in Covent Garden. Inside you can find stationary, globes, notepads and paper. Take a look here at this fun London Map Journal which would certainly charm any travel lover who likes to write and document experiences.

Best Things to Buy in London- Online Gifts

If you don’t make it to Stanfords or you just basically want some London swag to surround you, they have tons of Gifts for People Who Love London. And gifts for Travel Addicts, Gifts for Map Lovers, and more.

The ultimate Christmas gift from London you could send yourself or someone else is a Fortnum and Mason hamper. They rank really high on the Royal’s list too.

And then there is the one souvenir that you can be guaranteed no one else has- your photos.

I think the best idea to commemorate your London trip is something showing your experiences. What about creating a calendar on Shutterfly of all your best photos? This way, every day you can be reminded of something special you did while visiting London.

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Best Things to Buy in London- Final Thoughts

For shopping, there are certain British brands or clothes, shoes and handbags that I recommend in my American’s Guide to Shopping in London, so I won’t go on about them here.

However, I will quickly highlight some things to buy in London that I would skip. Tons of websites suggest that you go to the M&Ms World store in Leicester Square. That just doesn’t make sense to me. You can get the candy at any convenient store in America.

Also, Harry Potter merchandise is easily accessible on Amazon.com in the US, so I wouldn’t take up space in my suitcase for it either. But, grabbing this picture at either the Warner Bros. Making of Harry Potter Studio Tour or at St. Pancras International Station is one to put in that photo calendar I suggested.

Directions Harry Potter Studio Tour London Transportation

What memorable souvenirs have you bought in a destination? Have you ever taken a photo and had it printed to remember your trip?

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Travel Mug and Coasters from To Home From London
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Tote Bag from To Home From London

3 Comments

  1. Agree about Fortnum and Madon tea. Also, for better quality souvenirs, try the Queens Gallery or Buckingham Palace gift shops. Some gifts are pricey but you can also get affordable ones.

    1. Thank you for the feedback and suggestions! When I bring gifts home to my family from London, they are either from Fortnum or something nice and royal themed. Before I moved here I thought Harrods was the most iconic. I now realise that British people really value Fortnum and Mason more.

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