How to get PR companies to notice your blog is probably a question you’ve had at some point, if you’re a blogger.
There are numerous advantages to working with PR agencies for bloggers. Foremost, you’ll have an edge on great content. Why? Because you’ll be in the first round of invitations to the hottest happenings.
Also, it’s pretty difficult, if not impossible, to pay for all the opportunities you want to offer readers.
Sunny friends, today I’m sharing some strategies that have worked very well for me.
#1- Be the Sunshine
Make sure your blog’s name and content is positive. Being the ‘Girl Who Complains about Everything Dot Com’ could earn you loads of loyal readers. However, it also won’t produce outreach from quality PR’s.
When developing my brand, I wanted to be unique. Also, I wanted to convey a fun spirit and love for London. Since there aren’t too many Florida girls crossing the pond to live, ‘Sunny in London’ was formed. You have to admit, being the person who promotes constant sun in London screams positivity. It says I’m always sharing sunshine, no matter what the forecast.
I make sure every feature/post focusses on ‘sun’ and fun. So, there’s no negativity. I don’t rain on anyone’s parade. 😉
When you constantly review restaurants and events, you’re bound to have a not so great experience somewhere. I don’t feature the bad ones. I don’t tweet about them. I don’t publicize them anywhere. If an experience is particularly bad, I approach the company and give my feedback. Offline.
I’ll write more about how to do this in a later ‘Advice’ post.
Mr. Sunny and I waited over an hour and a half to receive those Main Courses above. We weren’t really impressed with the Starters. The long wait made things even worse. Further, when the food arrived, the meat was extremely dry. Do I even need to comment on the creamed corn?
The restaurant handled everything regarding our disappointment very well. I haven’t written the review.
#2 Tweet for Attention!
You’ve probably already read my post How to Create a Blog that ROCKS! One of the highlights is the value of Twitter lists. I have a private Twitter list titled ‘PR Contacts.’ I did some research on PR companies who matched the Sunny in London brand and put them on the list. Nearly all of them follow me back.
A few times a day I scroll that feed to see what they’re buzzing about. I favorite, retweet and respond to their tweets.
Building a relationship with a PR company shows them that you have interest in working with them. And, it definitely catches their attention!
#3- Have a Media Kit
There are countless tutorials and samples of Media Kits available. You can spend hours getting lost in them on Pinterest alone. I’ve done it.
The bottom line is- have one!
Make sure it’s always accessible. You’ll find some bloggers post it right on their blog in the ‘About’ or ‘Contact’ page. I have people request mine through a Contact form on my blog. It’s in my Dropbox so I can email it immediately. That’s if I like the pitch sent to me.
Sometimes, I send it first, without a request. It depends on the company and opportunity. I’ll be sure to write another post on the specific techniques I use to directly contact PR companies, if you’re interested.
#4- Plan Ahead
No matter how the communication starts, be clear on what you can produce. I always tell a PR company when they can expect to see the post on Sunny in London. And I stick to the schedule. It’s never more than a week after the visit or event occurs. If you’re on WordPress, there are numerous Calendar plugins to choose from which can manage your posts. Pick one. Use it.
#5 Share the Love
Every once in a while I have Mr. Sunny as my guest to a review. He puts up with a lot being married to a blogger. For more on that, read Confessions of a Lifestyle Blogger.
However, usually I ask another blogger to be my ‘Plus One’. I pick bloggers who have great blogs, are a good match for the product/event, and who will post their review fairly quickly.
I feel another blogger with me gives the PR company a ‘2 for 1.’ This works out well for everyone.
Final Thoughts on How to Get PR Companies to Notice Your Blog:
There’s a bit of advice on how to get PR companies to notice your blog. You can’t expect them to just find you. It takes a good amount of work and time. As with any success plan, if you do your homework, produce a good product and present yourself with passion and motivation, you’ll be a winner!
What tips can you add? What software do you use for your Media Kit? Would you like to join me at an event? I’d love to attend one with you! 😉