Are you a company that wants to extend your marketing outreach to thousands of people? If you’d like to utilise bloggers for this, my advice for how to host a blogger event is just what you need. How am I qualified? Because I blog, and I attend events.
Advice for How to Host a Blogger Event #1: Seeing is Believing
Bloggers are mental with their cameras. Make sure you offer them money shots.
The Ampersand Hotel’s Science Tea rocked this. While they typically use dry ice for the visual effect for their unique special offer tea, they did it twice for us. This was to make sure we caught the explosive effects on camera.
On the contrary, I attended a tea somewhere else and only one tier of treats hit a table of 8 bloggers. The rest was presented on flat serving dishes. No fun! We were all struggling to take cool pictures of one tier of treats. Therefore, our visuals were not too exciting. Having a visually stunning venue will also be important for all us aesthetic-obsessed bloggers.
Advice for How to Host a Blogger Event #2- Throw a Blogger Bone
Let’s face it, most bloggers aren’t making a living from blogging. Extra, complimentary stuff keeps us motivated.
I loved the gift boxes that the Royal Horseguards Hotel Afternoon Tea gave us. And nothing can top the #RegentTweet event I attended yesterday. But, you’ll have to stay tuned for a more detailed account of that soon.
Those are treats Karen Millen gave us while we toured their exclusive Personal Shopper VIP room.
Advice for How to Host a Blogger Event #3- Tweet and Meet the Executive Chef
Make sure the Executive Chef, General Manager, or some impressive representative tweets the group before and after the event. Also, a personal introduction, welcome and thank you at the event goes a long, long way. Check out this great example from Chef Ben Purton who prepared a #LDNBloggersTea:
If bloggers feel like the hotel’s Head Chef notices us, we’re happy. Happy bloggers generally equals happy reviews.
Advice for How to Host a Blogger Event #4- Name Tags!
Have a staff member make each blogger a name tag. What you don’t realize is, we actually don’t know each other’s names.
If we mention our blog’s name, we connect with each other. But, we can’t remember each other’s names, or ever really learned them, for that matter.
Unlike every other circumstance where we dread clipping (or gawd forbid… PINNING) our names on our clothes, we’d proudly wear our name badges to your event.
Advice for How to Host a Blogger Event #5- Do the Math!
There’s a damn gold mine sitting in your venue. Think about how many people we reach. THOUSANDS. Possibly hundreds of thousands.
Impress us. We spend a lot of time targeting our audience through SEO (Search Engine Optimization).
You could pay a lot of money to place an advert in a magazine or newspaper that may or may not catch your proposed audience’s attention.
You could trust our hard work.
We do this for a hobby, and many hope to make it a living. Use us to make you look good. This is me taking a Bowtie Master Class at #RegentTweet with Hawes and Curtis.
How’s that for product placement? 😉
Our one post about our experience with you reaches thousands, yes thousands, of interested people. Why? Because we’ve developed a relationship with them. They trust us. They listen to us. They’ve subscribed to our thoughts.
Ask for our media kits. We’ll prove our value.
Advice for How to Host a Blogger Event: Final Thoughts
If you follow these suggestions with a great product/service, you’ll see big benefits. Foremost, you’ll receive tons of relatively cheap PR. Also, your social media impact will skyrocket.
Trust me. Over 4,000 people already do on my combined social networks…
Blogger friends, this is your chance. What can you add to our list of suggestions for how to host a blogger event?